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报告显示:“分享”成中国90后新消费方式

来源:在线翻译网  时间:2023-04-01

导读:虽然大多数90后是独生子女,但在闲鱼分享经济平台上,90后明显显示了爱扎堆、更爱高频互动的特质,分享经济成了90后新消费方式。

报告显示:“分享”成中国90后新消费方式

The sharing economy is increasingly penetrating China’s post-90s generation, according to a report jointly released by CBNData and Alibaba’s online flea market Xianyu on Wednesday.

据第一财经商业数据中心(CBNData)与阿里巴巴旗下闲置交易平台“闲鱼”星期三(29日)联合发布的一份报告显示,分享经济已逐渐渗透进了“90后”。

The post-90s take up a 52.37-percent share of the total number of Xianyu’s users, and conduct 20 percent more interactions on the platform than the average level. In particular, the post-95s register 13.14 interactions daily, compared to 12.77 for the post-90s and 11.96 for the post-1980s.

报告显示,“90后”用户占“闲鱼”整体用户的52.37%,互动频次比所有用户平均高出20%,其中“95后”的表现尤为突出,单日互动次数达13.14次,“90后”和“80后”则分别为12.77次和11.96次。

The post-90s spend an average of 53 minutes communicating with the owner of their desired product and making purchases, and the number of interactions can reach as many as 15. Both numbers are the highest among all age groups.

“90后”用户从互动到购买平均花费53分钟,来往次数高达15次,这两个数据在“闲鱼”平台各年龄段用户中均是首位。

Data show that each post-90s user posted an average of 17 items from March 2016 to March 2017, or 1.4 a month, on Xianyu.

通过对2016年3月到2017年3月一年的数据进行分析,报告显示,这些爱分享的“90后”人均累计发布商品17件,或者相当于每人每月都有1.4件商品分享给在闲鱼。

Trading of niche brands on Xianyu saw a significant rise in the past year, with earphones and perfumes being the new favorites of the post-90s.

最近一年,“闲鱼”平台上小众品牌的销量涨幅可观,其中耳机和香水成为“90后”分享者的新宠。

They also share novel services on Xianyu, including skill exchanges, "lovers’ prattle," wake-up services and tarot reading.

他们还在“闲鱼”上分享了如“技能交换”“情话服务”“代叫起床”“塔罗牌占卜”等奇葩新玩法。

In addition, unconventional items such as college entrance exam champion’s notes and manuscripts are auctioned off by them. According to the report, four of the original paintings for the movie Kung Fu Panda 3 received 59 bids and fetched 7,179 yuan ($1,041).

另外,拍卖的商品也千奇百怪,包括高考状元笔记和一些手稿等。报告显示,《功夫熊猫3》大师4张手稿原图总共有59次出价,最终成交价为7179元(约1041美元)。

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