乳沟是否已经过时？维密推出舒适型胸衣

For years, the look for Victoria’s Secret angels strutting down the runway has been heels, a set of wings and some extreme cleavage courtesy of a heavily-padded push-up bra.

多年来，维密天使在舞台上昂首阔步时一向都是以高跟鞋、天使翅膀以及厚垫魔术胸罩撑起的夸张乳沟的形象示人。

Now, the lingerie brand is embracing a more natural look with a new line of bralettes.

现在，该内衣品牌正逐渐推崇一款更加自然的新款舒适胸衣。

In recent weeks, the company has been promoting their new un-padded bras on Facebook and Instagram and with a new commercial featuring angels Martha Hunt, Elsa Hosk and Taylor Hill.

近几周以来，该公司在Facebook和Instagram上大力推广新型不加垫胸衣，并且请了新的商业形象天使Martha Hunt, Elsa Hosk和Taylor Hill做代言。

The new focus on bralettes may at first appear to be a break in the company’s longtime brand focused on push-up bras - such as the bombshell bra which promises to add two cup sizes.

对这次新款式胸衣的关注似乎首次打破了公司长期以来专注于魔术胸罩的传统-比如bombshell胸罩就承诺能够增加两个罩杯。

However, as Mic reporter Rachel Lubitz points out, it may just be Victoria’s Secret admitting who their true customer was all along - small-breasted women.

然而，正如Mic记者Rachel Lubitz指出，这可能正说明维密承认了一直以来谁才是他们真正的客户-小胸女性。

Victoria’s Secret bras only run up to a size 40DDD, and the push-up bras they advertise are built to hoist up smaller breasts and make them appear larger.

维密内衣最大尺寸只有40DDD，而他们的魔术胸罩广告一直宣称能撑起小胸，让小胸显得更大。

All along, they’ve been sneakily catering to women with small breasts by selling them bras that promise to make their breasts look bigger,’ Lubitz writes.

“自始至终，他们不动声色地迎合了小胸女性的需求，卖给她们内衣并承诺使胸部看起来更加饱满。”Lubiz写道。

The move may also be a play to compete with other lingerie retailers like Aerie, which is also known for its line of bralettes.

这项举动同时可能为了应对如Aerie等其他以舒适不加垫文胸闻名的内衣零售商。

However, the refocus on bralettes may alienate regular women from Victoria’s Secret - one of the most - if not the most - recognizable bra companies in America.

然而，专注于舒适胸衣可能会使一些普通女性不再选择维密这个在美国辨识度最高（即使不是最高也是较高）的内衣品牌。

This may drive away a lot of customers, given that the average woman’s bra size is 34DD, and the bralettes are not meant to fit women above a D-cup.

这可能会把许多顾客排除在外，因为女性胸罩平均大小在34DD，而舒适胸衣是专为D罩杯以下女性设计的。

Women on Twitter found the commercial for the bralettes particularly amusing, since one of the models says ’It’s all you need’.

Twitter上的女性觉得舒适内衣的广告很有趣，因为其中一位模特说“这是你所需要的。”

I love seeing the Victoria’s Secret bralette commercial and they’re like :no padding needed!" like lmao tell that to my d-cup bye,’ one user wrote.

“我喜欢看维密舒适内衣的广告，比如：无需胸垫！”我笑翻了，只能和我的D罩杯说再见了。”一位网友写道。

This comes after Mic published another report earlier this year, revealing how some Victoria’s Secret employees had been fitting larger-breasted customers with bras several sizes too small just to make sales.

今年年初时，Mic曾发表了另一篇报道，揭露一些维密员工是如何用小几码的内衣来迎合大胸顾客的需求以达到销售目的的。