the new product development strategy

Ensure effective launch of new product: coordinate the new product development, production; propose pricing strategy, communication and training programs; follow up the launch results, etc.

确保公司有效地推出新产品：协调新产品开发和生产；提出价格策略，市场宣传计划和培训计划；跟进产品的上市效果等。

Keep or maintain the current business market position of the new product, the enterprise who has this strategic goal will choose defense strategy of new product development.

保持或维持企业现有的市场地位，有这种战略目标的企业会选择新产品开发的防御战略。

This paper mainly focuses on the strategy of new product development in the perspective of pharmaceutical manufacturers.

本论文从制药企业的角度阐述了新产品开发的策略。