run counter to one's interests

Simplify the menu. While the "Create Your Taste" menu sounds awesome in theory, it seems to run counter one of McDonald's plans: simplifying the overstuffed menu.

简化菜单。“自选口味”服务的菜单在理论上听起来很棒，但似乎与麦当劳的一个计划背道而驰，即简化“拥挤”的菜单。

Finally one day, they decided to run counter to the provisions of secretly see God once.

终于有一天，他们决定违背神的规定偷偷地见一次面。

Wolpe called this counter-conditioning, literally using one association (between the box and feeding) to run counter to another association (between the box and shocks).

沃尔帕将这称为对抗性条件作用，即用一种联系（箱子和喂食）去对抗另一种联系（箱子和电击）。