purchasing psychology

From the perspectives of language, social customs and purchasing psychology, this article analyses how cultural differences influence translation of advertisement.

文章着重从语言、社会风俗和购买心理这三个文化要素，分析了文化差异对广告翻译的影响。

Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.

心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。

The study of people's psychology and behaviors in clothing wearing and purchasing is very important to the clothing designing, manufacturing, marketing and export trade.

研究人们穿衣、买衣的心理和行为的关系对于服装的设计、制作和销售具有极其重要的意义。