enterprise strategy evaluation

Therefore, the enterprise needs to weigh each marketing activities through the quantitative evaluation methods, and establish the following marketing strategy evaluation and optimization mechanism.

因此，企业需要通过量化的评估手段来衡量每次营销活动的效果，并建立持继的市场策略评价及优化机制。

Performance evaluation is the strategy oriented management system in enterprises. It is the key to enterprise management but a difficult process.

绩效评价是企业中负责战略实施的导向控制系统，也是企业管理工作中的关键和难点。

The product strategic management in textile enterprise is expounded from the aspects of products combination, product developing strategy, decision guarantee system and comprehensive evaluation.

文章从产品组合、产品开发的策略、决策保证体系和综合评价几方面阐述了纺织企业产品战略管理的各因素。