THE STORY OF BRAND

Marketers try to control your view of the brand by using a story, imagery, music, or people.

营销人员试图通过故事、图像、音乐或人物来控制你对品牌的看法。

Fresh from her interviews with Japanese media, she obligingly retold the story, for what must be the thousandth time, of how she built her brand like it's a fresh tale for her.

虽然刚刚结束日本媒体的采访，羽西又亲切地给我讲述了一遍她创立品牌的故事。这个故事她肯定向他人讲述了一千多遍，但她仍然像第一次讲述那样激动。

The original photo has been replaced because the brand pictured was not mentioned in the story as one of those involved in the milk controversy.

原文图片被取代，因为该文中涉及的奶粉争议事件中，并非图片中所提供的产品品牌。