Psychological Contract Theory

According to the psychological contract theory, this essay attempts to discuss the constructing media incentive mechanism at the new Angle of psychological contract.

本文试图以心理契约理论为依据，从心理契约这一全新视角来探讨媒介激励机制的构建。

Although the theory of psychological contract originated from organizational behavioral research, there also exist psychological contracts in enterprise-customer marketing context.

心理契约发轫于组织行为学研究，但心理契约在企业与顾客的营销情境中同样存在。

This thesis made a deep empirical research on the loyalty of hotel grass roots employees after the signing of a contract with hotel basing on the theory of psychological contract.

本文主要从心理契约理论的角度对企业和员工签订合同之后的饭店基层员工忠诚问题进行深入的实证研究。