New Brand World

Now finishing a book to be published next year by Veking under the title New Brand World, Bedbury spends part of his time coaching corporate CEOs on the importance of managing "the brand feel".

目前，布德伯利正在为将于明年出版的《品牌新世界》一书做最后工作，并将部分时间用于指导公司CEO们关于管理“品牌感觉”的重要性。

Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.

相反，该公司的研发主管瑞斯基希望他们可以将这个品牌与全球通信和商业的新世界联系起来。

Now here comes the Internet, a brand new industry that brings us unprecedentedly close to the rest of the world, an industry that provides ordinary people a chance to be respected.

互联网行业让我们第一次离世界如此之近，这个行业让普通人第一次凭借自己的努力赢得了尊重！