Loyal Customers

As for price sensitivity, highly loyal customers may in fact come to expect a price discount as a reward for their loyalty.

就价格敏感性而言，忠诚度高的顾客实际上可能会期望以价格折扣作为对他们忠诚的回报。

The most loyal customers would still get the product they favor, the idea goes, and they'd feel like they were helping sustain the quality of something they believe in.

这种想法是，最忠诚的顾客们仍然愿意买他们喜欢的产品，还会觉得自己在帮助他们所信任的产品维持质量。

"Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you're going to have your most loyal customers really upset with you."

他说：“找到一种促进这种转变的方式对他们来说才有意义，但如果你不继续做下去，你将会惹怒你最忠实的顾客。”