International Marketing Channels

The integration of international marketing channels is based on the theory of channel relationship and channel behavior.

国际营销渠道的整合是基于渠道关系理论和渠道行为理论。

So the choice and management of international marketing channels is not only a way of everyday management, but more a channel for corporation to get international comparative advantages.

因此，国际营销渠道的选择与管理已不仅仅起到日常的管理作用，而作为企业获得国际竞争优势的重要手段。

This article will illustrate the importance of marketing channels in market competition by using example of international famous transceiver company — KENWOOD company marketing channels integrating.

这篇文章将通过国际知名的专业对讲机制造公司——建伍公司的销售渠道整合的案例说明销售渠道整合在市场竞争中的重要性。