International Marketing Channel

The integration of international marketing channels is based on the theory of channel relationship and channel behavior.

国际营销渠道的整合是基于渠道关系理论和渠道行为理论。

So the choice and management of international marketing channels is not only a way of everyday management, but more a channel for corporation to get international comparative advantages.

因此，国际营销渠道的选择与管理已不仅仅起到日常的管理作用，而作为企业获得国际竞争优势的重要手段。

Based on the above analysis, this article will discuss the international marketing strategies in the fields of product strategy, pricing strategy, promotion strategy and channel strategy.

在上述分析的基础上，从产品、价格、渠道、以及促销四个方面探讨美菱公司的国际市场营销策略。