Evaluation of Brand Extension

The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.

运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。

In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.

为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。

The evaluation of brand's near-extension from customer depended on the brand association of the brand's prolocutor while the far-extension evaluation did not depend on it.

品牌联想中对服装品牌知名形象代言人的印象越深刻，消费者对服装品牌近距离延伸的评价越高，但对其远距离延伸评价没有显著影响。