Aesthetics In Modern Design

This thesis describes the embodiment of the traditional aesthetics in the modern advertising poster design.

本文论述了传统美学观在现代广告招贴设计中的体现。

Traditional aesthetics has a great effect on the modern art in our country. It has been unconsciously influencing or thoughts on modern design.

传统美学对我国现代艺术有重大的影响，它们在潜移默化地影响着我们现代的设计思想。

By expatiating the change of the component elements of design aesthetics, this article gives three features of the design aesthetics in the post-modern society: obscureness, art and systematization.

本文通过阐述设计美学构成要素的变化，即材料、结构、形式、功能的改变，总结出了后现代社会设计美学的三大特征模糊性、艺术性和系统性。