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This may explain why the sharp decline in newspaper advertising revenue, while advertising spending to turn into networks.

这可以解释为什么报纸广告收入急剧下降，而广告支出转而投向网络。

Radio advertising is predicted to plunge by 21.8% and newspaper advertising by 26.5%, which is why so many papers are struggling to survive.

电台和报纸的广告收入估计分别得减少21.8%和26.5%。这就是为什么最近很多报社都度日如年。

For evaluating short-term newspaper advertising effectiveness, the article built up a geometric lag distribution dynamic econometric model to relate advertising cost and customers' telephone response.

本文构建了广告投放与消费者电话反应之间的几何滞后分布的动态计量经济模型，并利用实测数据对不同报刊媒体的短期广告效果进行了评价。