A Marketing Activity

New York - Samsung has unveiled a new marketing platform called 'Dedicated to Wonder' at the launch of its 3D TVs and placed digital and social marketing at the core of its activity.

三星推出3D电视，并为新产品上市公布全新营销平台——“致力于非凡”，该平台以数字与社交营销为核心活动。

WiseWindow, a marketing firm based in Irvine, California, uses social-media activity to forecast demand for products.

智慧视窗是一家坐落在加利福尼亚尔湾的营销公司，它们使用社交媒体活动来预测产品的需求。

Eventually Kotler came to see marketing as being about the exchange of values between two parties and, as such, a social activity, not just a business one.

最终，科特勒逐渐认识到，营销是一种双方的价值交换活动，因此，它不仅是一种商业行为，更是一种社会行为。